Attract Millennial Talent

What is the research about?

We are engaged in an intensive qualitative research project regarding the Next Generation Workforce.  We chat with entrepreneurs, start-up workers, and large enterprise workers about culture, motivation and the workplace.  We’ve conducted thousands of hours of interviews, and continue to interview new subjects in order to bring you the most relevant knowledge around next generation workplace culture.

How we conduct our research.


Concerned with examining human behavior from the informant perspective.


Data collected through participants observation and interviews.

Analysis + Results

Data analyzed by themes from descriptions of informants.  Reported in the language of the informant.